DeskTray

UTM Link Builder

Tag your links so you can see which campaign, post or ad brought each visitor.

Runs in your browser. Nothing is uploaded Free, no sign-up Works on mobile
Website URL
Quick fill:
Source (utm_source) *Where the traffic comes from: google, whatsapp, newsletter
Medium (utm_medium) *Type of channel: social, email, cpc, print
Campaign (utm_campaign) *Name of the promotion
Term (utm_term)Paid search keyword
Content (utm_content)To tell apart two links in the same post
Tracking URL
https://example.com/offer?utm_source=whatsapp&utm_medium=social&utm_campaign=diwali_sale_2026

Values are lowercased with underscores for consistent reports in Google Analytics. Use the same naming every time, for example always “whatsapp”, never “WhatsApp” and “wa”.

How to use UTM Link Builder

  1. Paste the page URL.
  2. Fill in source, medium and campaign, or use a preset.
  3. Copy the tracking link and use it in your post, ad or message.

Frequently asked questions

Which UTM parameters are required?

utm_source, utm_medium and utm_campaign. Term and content are optional.

Do UTM links affect SEO?

No, as long as you use them in campaigns and not in internal links on your own site.

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